Experiential Bar
Role: Senior Experiential Designer — Led concept development, as well as creating illustrations & animation.
Brief: Create a unified bar experience for five spirits brands at a Brooklyn convention, ensuring equal visibility across each.
Approach: Generated five distinct concepts — from speakeasy to modernist lounge — all illustrated and presented to the client.
Outcome: Pitch project. Concepts presented, not selected for production.
Client: Lyric Agency / Spirits
Concept 1. Speak Easy Dept. Store. (Above). This concept creates the illusion of a 1920s department store and then, which then reveals itself through rotating signage to be a bar. The final design below has five stations for the five brands on sample, and the signage at each hints at the brand. Actors / Bartenders complete the final effect, winking cryptic phrases to curious customers, and concealing the goods at any sign of “coppers.”
Concept 2. The classic heritage bar.
Concept 3. Art Deco Devine.
Concept 4. Spring Station
Concept 5. Carnival
Concept 6. Mad Modernist