Gallery, Events
& Retail Space
Role: Brand Design Lead — Developed logos and illustrations.
Brief - Logo brand identity and illustration for a new art and retail space in New York’s Lower East Side.
Concept - Inspired by paper cutouts and abstract sculptural forms, the logo is meant to invoke the artist’s process, right down to a hand-scrolled signature. A loose illustration style and bold color palette accompany the branding in a celebration of the creative and the convivial.
Outcome: The space and logo debuted in 2024.
Client - AVROKO | Architecture, Design & Hospitality
Branding & Illustration - Jack Dylan
We Think Sideways
Role: Brand Design Lead — Concepted and animated a short video on brand values.
Brief: Conceptualize and animate a series of company values videos for an internal audience of new hires at a luxury architecture and design firm, specializing in hospitality.
Approach: Explore the creative process by deconstructing the basic elements of design: light, shape, and color. A character representing the designer plumbs the depths of their imagination, literally diving into the subconscious, passing through a sea of design detritus, to discover the spark of an idea, later put to use as tile for a hotel pool, where it is revealed the designer has been sketching all along.
Outcome: Video was used internally.
Client: AVROKO | Architecture, Design & Hospitality
Concept & Animation - Jack Dylan
