Shine a Light

Client - Huge inc / Advertising Agency

Brief - 360 design for the agency’s presence at SXSW.

Concept - Shine a Light, by illuminating people and places deserving of applause. Weaving both digital and physical design, this concept winks at SXSW's connection to music and club culture, with a neon sign-inspired motif that extends across spaces. Centered around an invite-only dinner, guests explore an AR-activated map of cultural highlights, where H (The company's logo), both literally and virtually marks the spot, with the presence of a 6ft high neon sign on location, as well as an exhibition and immersive space.

Creative Direction, Copy, and Design - Jack Dylan
Creative Direction - Richard Swain
Icon Illustration and Web Design - Sara O.
Augmented Reality - Jullians

Pantone Color of the Year

Client - Huge inc for Pantone / Advertising Agency

Brief - Launching Pantone’s Color of the Year 2020.

Concept - At a launch party hosted by ArtTech House in New York, immersive projectors flood the space with light, color, and a cascade of imagery, for an entrancing experience. Beginning with the previous colors of the year, guests explore the space and exhibition, with themed rainbow cocktails, before the big reveal, "Classic Blue", takes over the room, submerging viewers in a new tranquil and enchanting environment.

Creative Direction - Stephen Baker
Immersive Projection Design - ArtTech House
Logo Design - Kris Louis
Production assistant, Art Direction of video - Jack Dylan
Animation - Grace Kim