“Tie One On”
with Cutty Sark

Role: Senior Experiential Designer — Led concept development, as well as creating illustrations, graphic design, production specs, coordinating with the fabricator, and presenting.

Brief: An Experiential activation at an outdoor festival, within a strict 3x3’ space for the Outside festival.

Approach: Designed a compact turntable design that was perfect for the client’s nautical brand. The interactive stand fit the space and provided instructions on knot tying, as well as brand history. It also included a water feature that spouted mist from the top—ideal for the hot environment of an outdoor festival, and an added element of surprise.

Outcome: Project was built and launched.

Client: Lyric Agency / Cutty Sark / Spirits
Experiential Design & Concept Art - Jack Dylan
Strategy - Dan Scofield