Brand & Identity

Role: Brand Design Lead — Led concept development, as well as execution of a rebrand, including logo, color, typography, icons, and creating brand guidelines.

Brief: A brand redesign for an established landscape architecture firm, known for projects ranging from luxury urban residences to healing gardens on campuses and hospitals, as well as large-scale environmental restoration on public lands.

Approach: The contemporary typography of the word mark connects the brand to the built environment, while the simple underline grounds it to the "dirt" of its origin. Colors are inspired by nature, and in a range of tints, create a full palette of elemental hues; from “Forest” to “Stone”, and “Leaf” to “Water”.

Outcome: The new brand system was successfully launched in 2024.

Client - Dirtworks Landscape Architecture
Brand Design Lead - Jack Dylan