Boost Your Experience

Role: Senior Experiential Designer — Concept ideation, copywriting, concept artwork & illustration, presenting.

Brief: An experiential activation at an outdoor festival, promoting and educating around the COVID vaccine, using the tagline, “Boost your experience”.

Approach: Envisioned a large activation and experience for concert goers who elect to sign up to receive a COVID booster shot. Combining education, exploration, and climbing, with interactive games that test the participants’ knowledge, and grant winners entry to an elevated view experience.

Outcome: Pitch project. Concepts presented, not selected for production.
 
Client - Lyric Agency / Pharmaceutical
Experiential Design & Concept Art - Jack Dylan
Strategy & Tagline - Dan Scofield