Global Brand Design Lead

Role: Design Lead — On Huge Inc.’s global comms team, I led creative direction and design for the company’s internal and external brand across events, website, editorial, offices, and social media. I developed creative concepts and oversaw and provided graphic design, copywriting, illustration, animation, copy, photography, and video. I directed animators, designers, and developers to create websites, publications, and A.R. features. I liaised across departments to assist with special events and projects, including pitches. As well as managing budgets and timelines, working closely with executive leadership to deliver high-impact communications on every platform and space.

Brief: Manage the brand’s external and internal communications for a global advertising agency. Sept. 2018 - July 2022.

Client - Huge inc / Advertising Agency
Director of Comms. Cristie Allport
Credits - Click images for details
Art Direction, Photography & Animation - Jack Dylan

Be The Difference.

Brief - Create a non-partisan social media campaign to drive out the vote. 

Concept - A series of connecting animations using blue and red stars to signify votes being cast for the two major parties. Designed to mesmerize the viewer; the stars pass through game-like structures revealed to be a deconstructed American flag. As each small star (or vote), makes its journey through the system, they interact, collide, and eventually tip the scales of an election. The tagline "Be the difference." underlines the message that every vote counts. 

Concept, Copy, Art Direction - Jack Dylan
ECD - Jason Musante
Animation - Mike Martin

H for all seasons.

Brief - It’s the holidays, but make it Huge.

Concept - Reimagining the company logo in an ever-evolving costume of seasonal styles, the "H" can arrive as grotesque for Halloween, pass into the gelatinous as a side dish for Thanksgiving, and still have enough energy to get down to the countdown on New Year's eve. All while employing a hypnotic, and looping animation style, designed to slow the scroll of any viewer.

Concept, Copy, and Art Direction - Jack Dylan
Animation - Mike Martin